Healthcare communicators: the metrics you're being evaluated on were designed for someone trying to sell shoes. You deserve a better framework. Our founder, Lucy Shores Kosturko, PhD, has spent the past month publishing a newsletter series, "Rethinking HealthComm Metrics," on how health organizations should best measure content impact. Here's a recap of the first five posts:

One of the questions we hear the most from current and potential customers is if Social Cascade can increase follower engagement. We...