[**Stop Measuring Health Like Shoes: Insights from Our Founder's Newsletter**](https://www.socialcascade.co/post/stop-measuring-health-like-shoes-insights-from-our-founder-s-newsletter)

Healthcare communicators: the metrics you're being evaluated on were designed for someone trying to sell shoes. You deserve a better framework.

Our founder, Lucy Shores Kosturko, PhD, has spent the past month publishing a newsletter series, "Rethinking HealthComm Metrics," on how health organizations should best measure content impact. Here's a recap of the first five posts:

[**Boosting Engagement Rates with Social Cascade**](https://www.socialcascade.co/post/boosting-engagement-rates-with-social-cascade)

One of the questions we hear the most from current and potential customers is if Social Cascade can increase follower engagement. We...